The optics market in 2018 (source GfK):
- - 70% of frames were sold for less than 150€
- - the price of the frame is the second most important criteria (77%, just behind lense quality at 85%)
- - customers are ready to pay an average of 50€ max on top of their health insurance
- - the average price of an unifocal pair of glasses is 229€ and 437€ for multifocal glasses